Ghia Marketing Campaign

To wrap up my graphic design internship at Ghia, I created a comprehensive marketing campaign for Dry January and Sober October.

I developed the Ghia Punch Card, which customers could pick up at select restaurants and bars. By ordering Ghia at six different locations and collecting stamps, participants could earn a free aperitif bottle by sending a picture of their completed card to Ghia's Instagram, @drinkghia.

I also designed custom coasters for select locations in major cities, adding a collectible novelty to encourage participation.

To support the campaign, I produced a design deck with social media assets, a photoshoot concept, and a summary of all design elements. This project showcased my ability to develop and execute a complete marketing strategy from start to finish.